"Like a fingerprint, your patient's stories and experiences are unique" Wrongly ask a patient for a testimonial and you'll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It's the patient's story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the...