New issuers of equity securities have one challenge in common: The Roadshow. Critical areas must be considered ahead of time when planning the marketing approach and executing the positioning. Even billion dollar deals seem to have problems before, during and after gaining a new listing. Written by a roadshow veteran, ROADSHOW is the first book to offer a step-by-step guide to preparing the communications around an IPO. Featuring in-depth discussion, analysis and case studies, every aspect of marketing an equity offering is covered -- starting from pre-quiet period to share listing. In...