Looking for an A-Z, one-stop, comprehensive book on museums? Wish you were able to have one of the world's leading museum consultants spend a couple of days with you, talking you through how to start a museum, how museums work, how to set up an exhibit, and more? If so, Museums 101 is the answer to your wishes. In one short volume, Mark Walhimer covers: - Essential Background, such as what is a museum, a quick history of museums, and 10 steps to starting a museum - Operational Basics, such as branding, marketing, strategic planning, governance, accessibility, and day-to-day operations - What...

Looking for an A-Z, one-stop, comprehensive book on museums? Wish you were able to have one of the world s leading museum consultants spend a couple of days with you, talking you through how to start a museum, how museums work, how to set up an exhibit, and more? If so, Museums 101 is the answer to your wishes. In one short volume, Mark Walhimer covers: Essential Background, such as what is a museum, a quick history of museums, and 10 steps to starting a museum Operational Basics, such as branding, marketing, strategic planning, governance, accessibility, and day-to-day operations What goes...