Seminar paper from the year 2014 in the subject Business economics - General, grade: 1,0, University of Bayreuth (Lehrstuhl fur Technologie- und Innovationsmanagement), course: Seminar (Bachelor), language: English, abstract: Clusters are geographic concentrations of various industrial, scientific and governmental actors, and have been found to trigger and improve the innovative performance of firms inside. This paper gives a review of prevailing cluster theories, as well as several examples from the real economy. Knowledge spillovers, inter-firm linkages and reduced business risks for...

Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Radboud Universiteit Nijmegen (Nijmegen School of Management), language: English, abstract: Brand hate can entail a series of consumer behaviors that may result in brand equity loss. The following thesis explores the phenomenon of brand hate through the conduction of in-depth interviews among 20 consumers from a variety of backgrounds. Drawing on theory from social psychology and Sternberg's (2003) duplex theory of hate, the author presents...