Making Offers They Can't Refuse presents an Integrated Marketing Communication approach, centering on a thorough business proposal approach. Presenting Personal Selling as an honorable, ethical, and successful profession, this book teaches you to be totally thorough in the presentation of your case, using the art of persuasion as developed by some of history's greatest geniuses--Plato, Aristotle, and Jesus--and modern-day theorists Kenneth Burke and Stephen Toulmin. By identifying every necessary persuasive step in a direct Personal Selling situation, you are encouraged to be thorough....
Making Offers They Can't Refuse presents an Integrated Marketing Communication approach, centering on a thorough business proposal approach. Presentin...