Tourist motivation has become an important concept for study amongst academic researchers and tourism marketers. It embodies an amalgam of ideas and approaches, constituting what Cohen (1974, p. 528) refers to as a "fuzzy set" of definitions and descriptions. Besides other interrelated influences, it is a critical variable and driving force behind tourist behaviour (Crompton, 1979). To further understand the importance of the tourist motivation concept this study aimed to explore "how well do tourist motivation models using push and pull factors describe the motivation of tourists?" The...