Brand Equity is a very important aspect to both, consumers and firms. High brand equities are said to achieve consumer loyalty, increased market share, and therefore, higher profit margins for the company. Thus, it is essential for marketers to know exactly where the equities of their brands come from, and to incorporate those elements that create brand equity into the marketing activities of the firm. Regardless of the considerable interest in the concept of Brand equity and its measurements, there have been very few research proposed that indicate the elements that could be used by...