Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, University of Southern California, language: English, abstract: In this paper, we first use SWOT Analysis and Porter's five-force analysis to fully analyze Kodak's current position in the market. In addition, we discuss financial strategy, marketing strategy and several suggestions on the changing of company culture. Globalization and shifts in technology have changed the thinking of consumers. Digital cameras and cell phones have created a shift in the way most people take pictures...