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"Rags to riches to rags" - that saying has endured for centuries through many cultures because family success, whether fame, fortune, or otherwise, rarely survives through the third generation. In the United States, only 30 percent of family businesses make it through the second generation, while only 12 percent make it through the third.

"You Can't Spend Pride" tells the story of one family business, Mister Kleen, that has defied the odds. Not only are three generations of...