Unless you are in Silicon Valley backed by Mark Zuckerberg and/or other celebrities, your chances of becoming an instant success on the web are almost nonexistent. More than likely, if you are reading this book you are a business owner or marketing manager trying to make sense of the internet. You've heard stories of competitors moving mountains on the search engines and gaining market share from you. Now you want your piece e-Dapt explains the innerworkings of the internet and how to thrive with realistic expectation.