This research is to study and analyze the potential market for mobile multimedia services in Indonesia. This study helps mobile operator and the content provider to identify and evaluate a potential business on mobile multimedia services, to find out the adaptation solution to improve network performance, to meet the customer behavior adoption, requirements and to increase the Average Revenue Per User-ARPU that impact on company profitability. The research result indicates that Indonesia market is potential for mobile multimedia service, especially, people in Indonesia often to access the...