Thinking Like A Start-Up is a collection of thoughts and vignettes about tech start-ups. Whether you are just starting out, already have built a tech start-up, or you work for a big corporation, you need to think like a start-up. Thinking Like A Start-Up covers starting up, pitching your concept, online marketing and dealing with people in small and large organizations while developing new technology. It is a must read for first time entrepreneurs, serial entrepreneurs or corporate website managers.