Fred Luthans Carolyn M. Youssef-Morgan Bruce J. Avolio
Although there are as many answers to the question of how organizations can gain competitive advantage in today's global economy as there are books and experts, one lesson seems very clear: traditional answers and resources are no longer sufficient. This seminal book offers not only an answer regarding how to gain competitive advantage through people, but also a brand new, untapped human resource--psychological capital, or simply PsyCap. Generated from both the positive-psychology movement and the authors' pioneering work on positive organizational behavior, PsyCap is a rigorous concept: to...
Although there are as many answers to the question of how organizations can gain competitive advantage in today's global economy as there are books an...