This book focuses on (1) sports management, (2) sports economics and policy, and (3) sports humanities. The fact that sports humanities is a part of the sports management education program means that a person with extensive knowledge not only business-related comprehension but also acquaintance with art-related fields, such as the humanities and law will play a central role in sports management in the next generation.

The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior...