A one-stop guide for using social media to transform your business - for busy, non-technical executives. If you know you can't ignore social media but are anxious about it as a minefield, this book is for you. If you want to navigate the minefield timidly but resolutely, this book is for you, too. And if you want to embrace social media as an opportunity to grow your business, this book is for you as well. Finally, here is a book to guide executives along a workable social media path. Internationally acclaimed speaker and social media expert, Dave Nelsen, uses everyday language and...