Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research the natural environment, tourism and discourse, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is...