How do leading Conservative politicians strive to communicate with and influence the electorate? Why have some proven more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons and through the media?
This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party...

How do leading Democratic Party figures strive to communicate with and influence their audience? Why have some proven more successful than others in advancing their ideological arguments? How do orators seek to connect with different audiences in different settings such as the Senate, conventions and through the media? This thoroughly researched and highly readable collection comprehensively evaluates these questions as well as providing an extensive interrogation of the political and intellectual significance of oratory and rhetoric in the Democratic Party. Using the Aristotelian modes of...

This book examines the oratorical and rhetorical styles of leading figure in Democratic Party politics since the 1960s. It reveals how leading orators strove to connect their message with a variety of audiences from the Senate to the media.