The annual income of well over 4 billion people--approximately 60% of all humanity--is less than $1,500. The term Base of the Pyramid was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like inclusive business, opportunities for the majority, sustainable livelihoods, pro-poor business, and social business and thousands of...
The annual income of well over 4 billion people--approximately 60% of all humanity--is less than $1,500. The term Base of the Pyramid was first coined...
The annual income of well over 4 billion people--approximately 60% of all humanity--is less than $1,500. The term Base of the Pyramid was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like inclusive business, opportunities for the majority, sustainable livelihoods, pro-poor business, and social business and thousands of...
The annual income of well over 4 billion people--approximately 60% of all humanity--is less than $1,500. The term Base of the Pyramid was first coined...
