Building Excellence in Commercial Negotiation Highly effective negotiation skills are essential in today's business world, but negotiation can be one of the most difficult things to master. Designed to meet the needs of both buyers and sellers, Building Excellence in Commercial Negotiation provides a step-by-step guide to the whole field of commercial negotiation - from bid to contract and beyond. Written around a case study in an engaging style, this book sets out, for example, that "all prices are fictitious"; "win-win is not always right"; and "nothing is agreed until everything is...
Building Excellence in Commercial Negotiation Highly effective negotiation skills are essential in today's business world, but negotiation can be one ...