Mastering Millennials: Understanding What Motivates Them and Causes Them to Take Action is a short nonfiction book that is targeted towards professionals who want to understand the "Millennial" Generation. It is geared towards corporations who are trying to build brand loyalty and win the business of Millennials. This generation cannot be overlooked because they have the combined spending power of over five hundred billion dollars a year. The book is also geared towards leaders who are trying to coordinate their places of business between three distinct generations (the Baby Boomers,...