Often the complaint from consumers and business people is: 'some businesses are not sure what to discuss on their social networking pages. They just bombard us with specials and try to sell their products and services. Social media is not about selling, it's about the link. Building and engaging likeminded people with the brand.' In response, Social Media Brand provides the thinking, evidence and practice to create a road map for practioners to develop and implement their brand in online and offline communities. This approach is called 5 Sources (5S). The five fundamental branding...