The mass media plays an essential role in society's sustainable development. For over twenty five years, different ways to communicate sustainability have been explored and there is still much left to explore regarding better communication practices to build citizenship and encourage movements that bring us closer to a sustainable society. Communicators and journalists have the potential to contribute to founding a society that will satisfy its current needs, without sacrificing the future of new generations, by looking after the ecological and social systems that life depends on. Which...