Raised on the grimy streets of Mexicali, Lucho Rivera's destiny becomes utterly inescapable. From the moment his mother leaves him and his brothers for the United States, Lucho is left to fend for himself among reprobates, prostitutes, and drug dealers. With no other will but the will to survive, Lucho fights his way out of the red-light district into a position of power at a blue-chip corporation, then to the end of a smoothly chopped line of cocaine. This is the victory he has been working for all his life. He's been groomed for it, and he is ready. Or at least, the white powder says he is....