Crafting Identity goes far beyond folklore in its ethnographic exploration of mask making in central Mexico. In addition to examining larger theoretical issues about indigenous and mestizo identity and cultural citizenship as represented through masks and festivals, the book also examines how dominant institutions of cultural production (art, media, and tourism) mediate Mexican "arte popular," which makes Mexican indigeneity "digestible" from the standpoint of elite and popular Mexican nationalism and American and global markets for folklore.
The first ethnographic study of its...