This Book is all about the concepts of Advertising in India and how they evolve with Time. Different forms of Advertising Medium evolved with time from paper to print to Mass Medium. In the Era of 1990, s Advertising in India reflected the impact of Globalization, Liberalization and Privatization. The concept of Creative advertising to get the voice heard in this Guerrilla Era of Marketing, were every Marketer is ready with the desired Product and with the innovative concept of promoting the product, all this lead to the formation of Integrative Marketing Communication in India, and all these...