Your annual appeal is the backbone of your fundraising program. Something this important doesn't deserve to be an afterthought. This guide walks you step-by-step through how to plan, design, budget, write, print, mail, and evaluate an appeal package that will raise more money for your organization. This guide will show you how to: Create a more valuable mailing list. Develop accurate budgets and revenue projections. Craft a compelling letter and reply device. Communicate with designers and printers. Increase response rates and average gift. Manage logistics of segmenting your donors. Upgrade...