Fifty years ago a smooth talking, suave debonair hero emerged from Ian Flemming's fantasy and came alive on the movie screens. This elegantly dressed assassin has been a global hero for many generations. The way Bond dresses and the brands he endorses has been much talked about. In the past few years marketing literature talking about product patronage and film's role as a brand and a brand endorser has emerged and a lot of significance has been given to the endorsed brand's role in creating a brandscape where fans not only relate to the film but to other fans as well. This book uses the idea...