"Most 'interpretation' is not interpretation at all. It's just information. It may look attractive, but it fails to deliver the message." Based on John Veverka's worldwide experience of high level interpretive consulting and training, the focus of Advanced Interpretive Planning is firmly on enabling museums, galleries and heritage sites to provide visitors with quantifiable, actionable and enjoyable learning experiences. Using a rich variety of real-world examples, John Veverka's passion and enthusiasm for the subject is evident as he introduces new interpretive concepts, shares his in-depth...

"Most trails are designed just to get the visitor from Point A to Point B. Interpretive trails are designed to help the visitor laugh, cry, smile, discover, understand and explore along the way." - John A Veverka. Interpretive trails - both outdoor and indoor - are used by museums, galleries, historic sites, parks, gardens and zoos worldwide. They can provide visitors with a unique immersion experience in viewing, discovering and enjoying the locations they're visiting, and in helping them re-connect with a natural or cultural environment in a personal way. Yet to be truly effective, there...

NEW REVISED AND EXPANDED COLOUR EDITION Interpretive Master Planning - "a classic work by an author who does interpretive planning every day" - sharesan unrivalledwealth of experience and practical adviceon how to plan and design interpretive facilities and services. Equally relevant to museums, visitor centres, and historic or natural history sites, John Veverka's lively text uses stories, case histories and interactive examples to illustrate every aspect of the interpretive process: from how to decide exactly what to interpret, and how best to do it, through to effective planning,...