The word "strategy" pervades American conversation and our news media. We tend to use strategy as a general term for a plan, a concept, a course of action, or a "vision" of the direction in which to proceed at the personal, organizational, and governmental-local, state, or federal-levels. Such casual use of the term to describe nothing more than "what we would like to do next" is inappropriate and belies the complexity of true strategy and strategic thinking. It reduces strategy to just a good idea without the necessary underlying thought or development. It also leads to confusion between...
The word "strategy" pervades American conversation and our news media. We tend to use strategy as a general term for a plan, a concept, a course of ac...