Design is not a matter of taste, it's a business and must be defined on business principles... In this book, the 1st in the Progressive Design series, I'll define the principles for how design can transform you as an executive, as an entrepreneur, as a manager or as a designer. Furthermore, I'll explain how design is an enterprise transformation, not a simple change. Design is an ideology for anyone involved in the design process, seeking sustaining product opportunities or new market disruptions, using customer experiences as a customer magnet. The progressive design principles can be...

How to manage product designs across multiple perceptions, channels, services and departments... In this book, the 2nd in the Progressive Design series, I'll define the sixteen stages of the progressive design methodology, diving into the productive and operational details, managing the customer experiences. From each stage, you'll understand the process and the work that will evolve your design, your skills, your learnings and move your project forward. Customer experience investments is the new battle ground for disruptive and sustaining product designs, increasing year by year. These...

Customers don't buy products. Your products are just a means to an end. Customers buy experiences... In this book, the 3rd in the Progressive Design series, I'll define the anatomy of different customer experiences. I'll define how to achieve the profound customer experience, through evolving synergies and the science behind it. Competition is not just in terms of your intellectual property and those who seek to challenge you. The evolution of progressive design, defines how designers and their products must adapt to their environment, to account for the synergetic evolution. This...