This book investigates how organizations in crisis should communicate in order to minimize or restore reputational damage. A number of experimental studies examine the impact of three dimensions of crisis communication, namely the content, timing and framing. The content of crisis communication involves the degree of responsibility that an organization takes for a crisis. Organizations can for instance fully reject responsibility by means of denial or take responsibility by apologizing. The timing of crisis communication relates to whether an organization in crisis choses to self-disclose...