Marketing of services is selling the invisible as a core product offering. Rising consciousness of the benefits of one essential service viz. management education coupled with the growing ability to pay for it has led to an upsurge in the student population seeking value-based management education. This influences the development of more tactical marketing-mix from the packaging and pricing of service bundles, to define distribution and promotional options, which help in development of the marketing strategies. The review of literature shows that qualitative aspect of higher education and its...