If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently.
This book has four sections, enabling the reader to focus on their most pressing need:
* Selling basics - a simple, explicit guide to the sales process;
* Selling yourself - and how to get noticed, connected and respected;
* Selling to colleagues - presenting, persuading and getting promoted;
* Selling to customers - winning orders and succeeding in shops...