Mobile marketing is the present and future of marketing for successful businesses, yet many businesses have failed to capture the opportunity this marketing channel provides. Imperative - How any business can quickly and easily leverage mobile marketing for radical success, dives into the many mobile marketing options available to businesses today and outlines solutions than any business, big or small, can implement to improve their bottom line. From mobile websites to mobile apps, text message marketing, QR codes, augmented reality, and even mobile email, Brett describes each channel in...