Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Westfalische Hochschule Gelsenkirchen, Bocholt, Recklingshausen, language: English, abstract: At large, innovation is a key factor for the success and persistence of organizations in today's business. In order to develop successful innovation, information of two kinds is needed; information based on customers' and the market's needs, as well as information on how to transform the gained knowledge into corresponding products (Diener and...