When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.

Because of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content.

Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content...