Moteuczoma, the last king who ruled the Aztec Empire, was rarely seen or heard by his subjects, yet his presence was felt throughout the capital city of Tenochtitlan, where his deeds were recorded in hieroglyphic inscriptions on monuments and his command was expressed in highly refined ritual performances. What did Moteuczoma's "fame" mean in the Aztec world? How was it created and maintained? In this innovative study, Patrick Hajovsky investigates the king's inscribed and spoken name, showing how it distinguished his aura from those of his constituencies, especially other Aztec nobles,...