4HourUX is a UX primer and a how-to for anyone looking to implement best-in-class UX in their own industry. The book provides insight into understanding, developing and applying UX strategically. The UX industry is growing exponentially. Companies large and small, across every sector; from web to mobile, consumer products, hotels, and even office design, realize that a great user experience is a key differentiator that can make a huge difference to the bottom line, and keep customers choosing their product. UX leaders today have to understand all components of UX, and how they fit together....