Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.

In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it's now less about what you're selling, and more about how people identify with what you believe.

In "Heart: Building a Great Brand in the Digital Age," entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart....