Advanced Business for Innovation: Stimulate Competitor Innovation and Copying is different from many other innovation books in primarily paying attention to what a company can do to shape an industry to be more innovative, to make customers more effective, and to stimulate increased and faster innovation and copying by competitors, rather than on just what innovation an organization should do. A paraphrase of Jesus' words in Matthew 5:14-15 (NKJV) captures this book's perspective very well: If you set a good example in innovating, that example will become the way those in your industry think...

Advanced Business for Social Benefits: Profit from Serving Social Needs Well is different from many other business books by primarily paying attention to what a company can do to solve major social problems for the benefit of all stakeholders. The words of Jesus in Matthew 5:14-15 (NKJV) capture this book's perspective very well. To paraphrase His wisdom into the context of this book's topic: If you set a good example in serving important social needs, your example will increasingly become the way that all those who are affected by and observe what you do will think and act. Advanced Business...