Hello Mr & Mrs CEO. How lonely are you? Do you sometimes feel isolated, wondering who is trying to trip you up next? Can you handle your shareholders anxiety and answer their challenges and impossible time scales. The biggest spenders in your organisation are probably the Marketers. Have you got them by the 'short & curlies' or do they (try to) bamboozle you? If you have any doubts or just want to check you've got a sustainable grip, this book is a must read. The formula is proven in companies as big as Costco, Finning Caterpilla, Fujitsu-Siemens, M&S, Rexel Newey & Eyre and many smaller...
Hello Mr & Mrs CEO. How lonely are you? Do you sometimes feel isolated, wondering who is trying to trip you up next? Can you handle your shareholders ...