This book is a diagnosis and prescription for static, ineffective content. It is a challenge to all content creators to take content marketing to a new level. Today's businesses are believers in content marketing. They grasp that content is the best possible way to communicate your brand's message, share your story, improve engagement levels and drive sales. However, if you've already mastered content marketing, you realize that content alone isn't enough. You're ready for advanced content strategies designed to engage and persuade today's social readers. You're ready to take your content...