Why do corporations increasingly engage in good deeds that do not immediately help their bottom line, and what are the consequences of these activities? This volume examines these questions drawing on historical documents, interviews, qualitative case comparison, fieldwork, multiple regression, time-series analysis, and multidimensional scaling among others. Informed by neo-institutionalism and political economy approaches, the authors examine how global and local dimensions of contemporary corporate social responsibility (CSR) intersect with each other. Their rigorous empirical analyses...
Why do corporations increasingly engage in good deeds that do not immediately help their bottom line, and what are the consequences of these activitie...