""Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.""
-Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World
Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10
Peter Micciche, Certain
Adding the final link in your integrated marketing chain
Allison Saget, Author of The Event Marketing Handbook
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