Hyperreality has seemingly become the new reality of life which has no existence in actuality yet it ensures its existence through its prevalence in the life of millions in various forms. Hyperreality has transformed the lives across the world and has given new meaning to life through its magical wonderments. Pakistani consumer has acquainted him/herself well with a hyperreal life style yet the untapped potential of the phenomenon needs to be exploited further. What roles can hyperreality play to generate awareness and help the Pakistani consumer to define his/her self-identity, to shape up...