This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. Prior to the introduction of scanner equipment in retail outlets, ACNielsen, the major supplier of information on brand performance, claimed that its business was to provide the score but not to explain or predict it. With technological advances and the introduction of the Internet, the opportunity to obtain...
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is...
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the au...
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts...
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time ser...
