A univariatecomparative study of public and private banks, designed to measure satisfaction level amongst consumer banking customers focusing ATM machines. The study would tend to operationalize customer satisfaction through ATM usability ( = 0.79), security ( = 0.80), perceived value ( = 0.84), trust ( = 0.83) and perceived risk ( = 0.80) which are beyond service quality (SERVQUAL) and service performance (SERVPERF) measures being used in banking sector. The overall of the variable is 0.922 obtained through inter dimensional as well as inter item consistency which confirms the high level of...