This is a book about leadership. Leading one's self. Leading a team. Leading a project or event. Leading an entire organization. It's about leading in a deliberate and disciplined way. Using a structured approach. Most of all, this book is about results. Making progress. Moving, as the title suggests, from zero to something, both at work and in life. As a retired soldier and longtime HR and training executive, I realize Zero to Something is probably the eleventy billionth leadership book on the market. I have read and prescribed many of them during my 30-some-year leadership career. This...

Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise. Today, great brand development isn't about genius, it's about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with "lean startup," where you...