This is a book about leadership. Leading one's self. Leading a team. Leading a project or event. Leading an entire organization. It's about leading in a deliberate and disciplined way. Using a structured approach. Most of all, this book is about results. Making progress. Moving, as the title suggests, from zero to something, both at work and in life. As a retired soldier and longtime HR and training executive, I realize Zero to Something is probably the eleventy billionth leadership book on the market. I have read and prescribed many of them during my 30-some-year leadership career. This...

Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old...

Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise. Today, great brand development isn't about genius, it's about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with "lean startup," where you...