The study endeavors to undertake an analysis about marketing strategies of small scale industries of Punjab. The taxonomy includes a sample size of 500 entrepreneurs from Amritsar, Jalandhar, Ludhiana and Sangroor districts based on concentration of small scale industries in Punjab. It is noted that the entrepreneurs of Punjab are well informed about the implications delivered by marketing strategies. The synthesis of analysis puts forward that that while formulating marketing strategies for firm, the small scale entrepreneurs of Punjab, as revealed by districts wise analysis place prime...