This book looks at "Harry Potterization" through the lens of Malcolm Gladwells Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop the brands within their wider brandscape in order to be a sustainable relationship brand. Harry Potter brand is tipped through its influential and yet delivers memorable message while interfering the situations and context impending. Malcolm Gladwells Tipping Points finest applied on Potterization which can act as a model for Pakistani film brands to consider while performing in an entertainment...
This book looks at "Harry Potterization" through the lens of Malcolm Gladwells Tipping Point: How Little Things Make a Big Difference. The implication...